The best brewmasters? Probably.

The Olympic-Master

Eugen Stahl Schmidt was a brewmaster at Old Carlsberg from 1885 to 1899. He was also brewing an extraordinary passion for all kind of sports. So much so that he successfully took part in the first two editions of the Olympic games. In 1896, in Athens, he came fourth in the 100 meters event. In 1900, in Paris, he won Gold with a mixed Scandinavian team at the Tug of War competition. Yes, that’s correct, Tug of War used to be an Olympic sport. Probably fit for a brewmaster.


The Party-Master

Alexander Reumert was a brewmaster at the Annexe Brewery in 1882. He was married to Ellen Marie S Reumert. She was educated as a musician but became famous in Denmark as a novelist. They lived in the Carlsberg area in a big house that was used to host legendary parties for guests and artist friends. A brewer and an artist… Probably a match made in party heaven.

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The Design Freak-Master

Søren A. van der Aa Kühle was a brewmaster and the director of Old Carlsberg in 1880. With a great intuition for business, he fully understood the industrial potential of Hansens’ discoveries and laid the basis for the unification of Old and New Carlsberg and the merger between Carlsberg and Tuborg. He also had a great mind for design. As the story goes, his house was always open to artists and designers. It was he that commissioned Bindesbøll to design the label and the logo of the Carlsberg Pilsner, which is still used today. He was so in love with Bindesbøll’s style that all his furniture and apparently also his tombstone were designed by him.


The Film-Master

Kay Van der Aa Kühle was Søren’s son and a famous Danish film director. He produced several films and was the director of the production company Filmfabrikken in Denmark. The story goes that he stole Carl Jacobsen’s second wife, Lily. So no wonder that, when towards the end of his life decided to go back to his father’s roots and become a brewmaster himself, he couldn’t work at Carlsberg but went instead to work for his mother’s family brewery, Wiibroes. 

Photo credit: DFI Stills & Posters Archive


The Eel-Master

Johannes Schmidt was working at the Carlsberg lab as a biologist and was married to Van Der Aa Khüle’s daughter, Ingeborg. Despite conducting some great research work on hops, what kept him awake at night were eels and finding the place where they were reproducing. Luckily he was working at the right place: Carlsberg, being so fond of science, decided to fund his expedition even if it had nothing to do with beer! The Dana Expedition took two years around the word’s oceans and allowed him to finally identify the eel’s sweet spot and win the Darwin medal. Probably.


The Stage-Master

Andreas Weis was a young brewmaster that lived on the Carlsberg ground, back in 1880. At the time, the brewery stood miles outside town, far away from any kind of entertainment. So, Andreas and a chemist called Kjeldhal, both Carlsberg employees with a passion for art and literature, founded Kwims, a small but very active theatre company. The company also included some bohemian artists who used to live in the Carlsberg area, namely Frans Schwartz and Søren Ludvig Tuxen. A great addition, especially when it came to designing the posters for their shows.